Gusto is a modern self-service payroll tool built specifically for small businesses. ADP RUN is a long-standing payroll provider with strong compliance capabilities, particularly for multi-state employers. The decision usually comes down to simplicity versus compliance depth.
All evaluations are based on publicly available information. We do not perform hands-on product testing.
Quick comparison
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| Gusto | ADP RUN | |
|---|---|---|
| Best for | Simple, modern payroll for most small businesses | Compliance-heavy or multi-state payroll |
| Starting price | ~$49/mo + $6/employee | Quote-based ~$79/mo+ |
| Pricing transparency | Public pricing available | Quote-based only |
| Full-service tax filing | Yes | Yes |
| Setup experience | Self-service, fast to start | Heavier onboarding with sales process |
| Compliance support | Standard | Stronger — particularly for multi-state |
Pricing is approximate and subject to change. Verify directly with each provider before purchasing.
The providers
For straightforward small business payroll, Gusto is the simpler, more transparent, and typically less expensive option. You can see the price before signing up and be running payroll the same day.
ADP RUN earns its place for businesses with genuine multi-state complexity or compliance requirements. Strong tax engine, dedicated support options, and a long track record — but you need to go through a sales process before knowing your cost.
The bottom line
For straightforward small business payroll, Gusto is the simpler, more transparent, and typically less expensive option. ADP RUN earns its place for businesses with genuine multi-state complexity or compliance requirements.
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Last reviewed: May 2026. Pricing and features subject to change. Verify details with each provider before purchasing.